THE WORLDS FIRST NON-PROFIT ALCOHOL DRINKS COMPANY, HEROES DRINKS COMPANY WAS FOUNDED BY A MILITARY VETERAN WITH DEEP MILITARY ROOTS. OUR STANDARDS ARE DRIVEN BY OUR DAILY PURSUIT OF EXCELLENCE AND REFLECTED IN OUR MULTI-AWARD WINNING HIGH-QUALITY LUXURY PRODUCTS.
Company founder Chris Gillan, was inspired by a painting called ‘HEROES’ and by the service men and women it represents.
Painted by world-renowned artist and military veteran David Shepherd, it commemorates Operation Taber and the deployment of 21 and 23 Special Air Service to Afghanistan’s Helmand Province in 2008.
Chris was involved in Operation Taber to train Afghan Police behind enemy lines and was presented with a limited edition print of ‘Heroes’ by 21 SAS. So, when it came to founding a drinks company that supports the armed forces community, there seemed no more fitting name.
Chris established Heroes Drinks Company to give something back to the men and women who have served our country and the military charities that helped him in his darkest hour.